As you may have guessed, this is a new blog. But there’s a whole lot to write about the subject of software solution marketing. I’m planning to write an entry at least once each week and will be following software solution marketing – and general solution developments as they happen. Check back soon for additional topics such as: Continue reading
Monthly Archives: February 2009
A New Marketing Mix for Solutions
Software solution marketing may be similar to software product marketing – but the two are not the same because solution marketing requires a more customer-centric strategy. Continue reading
WHAT DO YOU THINK ABOUT SOLUTIONS? Please participate in this very short survey on solutions and solution marketing. Check this blog in early spring for results.
You would think that if you had a great product everyone would buy it. After all, your product might have all of the features that customers have been asking for – it’s probably innovative, new, fast, better than the competition’s, etc etc. In some cases that works but all too often it doesn’t. Why?
Within 15 minutes of starting a Pragmatic Marketing class, our instructor told us that he deplored the use of the word “solution” in high tech marketing. The word “solution” just may be the most over-used and least understood word in tech marketing today. So you might think that you should run as far away from that word as possible. You might think that you should retreat to terms like “products” and “services” and “offerings” (as if that was clear). And you’d be wrong.