Tag Archives: Messaging

Who Really “Owns” Your Message?

Social Media Strategies for Solution Marketing, Part I

By: Steve Robins

Over the years, I’ve coached employees to control the marketing message, ensuring consistent repetition across marketing activities, communication channels and sales training.  Repetition increases message effectiveness so “control” has always been important.  But a new model has emerged that’s less about control and more about influence in a widely connected Web 2.0 world where anyone that wants to, can have a voice that gets heard.  

This is all about education and dialog – and that’s what the Information component of SIVA (Solution – Information – Value – Access) solution marketing is all about.     Continue reading

Advertisements

6 Comments

Filed under Messaging, Social Media, Solution Marketing

Fixing the Mix

A New Marketing Mix for Solutions

Software solution marketing may be similar to software product marketing – but the two are not the same because solution marketing requires a more customer-centric strategy. Continue reading

12 Comments

Filed under Messaging, Overviews, SIVA - Elements of Solution Marketing, Solution Marketing