Tag Archives: Job Description

Hire for Success

– By Steve Robins

Building a Successful Solution Marketing Function

The last post described how to start an industry and solutions marketing function, based on my own experience.  Today’s post will cover staffing for solution marketing in an enterprise (B2B) software company.  Many of these same concepts apply to B2B marketing in general.  I’ve even included a link to a sample job description (see below).   Continue reading

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Filed under Industry Marketing, Product Marketing, SIVA - Elements of Solution Marketing, Solution, Solution Marketing