By: Steve Robins
Your solution marketing strategy should include “information,” the process of informing, educating and engaging with your customers, prospects, and key influencers. In many cases, social media, such as blogs, will form a key component of the “Information” element. But how do you get started? What should you write on? And how can you break “Blogger’s Block?” Continue reading
Quick Post:
Content is a critical part of any solution marketing campaign. And content is your critical feed into the social media engine. The question is, which content makes sense when?
Check out the following post from Savvy B2B Marketing. You’ll see twenty different content formats and their uses – a great resource.
Filed under Information, Social Media
By: Steve Robins
Solution marketing continues to evolve with the rapid growth of social media. As a solution marketer, expect to create more and more social content and to participate in more and more social media activities, communities and dialogs. And you need to be prepared. That’s why this blog contains several posts on social media. Last weekend, I had the opportunity to see and discuss the latest social media trends and strategies at PodCamp Boston. Continue reading
Filed under Social Media, Solution Marketing, Solutions
A few weeks back I attended WebInno22 in Cambridge MA, founded by David Beisel of Venrock. The gathering of 500+ technorati – entrepreneurs, investors, potential customers, analysts, press and others, is designed to showcase the work of innovative Boston area Internet and software firms through 5-minute demos. And those 5-minute demos provided some great lessons. Continue reading
Filed under Demos, Messaging, Product Marketing, Solution Marketing
Reflections from the Enterprise 2.0 Conference (E2Conf) in Boston
By: Steve Robins
Solutions 2.0? As a solution marketer, I’m always looking for trends that will affect our field. Web 2.0 and social media technologies have been broadly embraced outside the corporation. Based on many of the same concepts, Enterprise 2.0 technologies — and solutions — are bound to have an effect on the enterprise and on all aspects of software marketing, including solution marketing. The big question is how much? That’s why I attended the Enterprise 2.0 Conference (E2Conf) last week in Boston. Continue reading
Filed under Enterprise 2.0
The Strategic Role of Product Marketing
Presentation at ProductCamp ON>LINE Friday June 11 at 1:15 pm ET
Register – free to attend. Learn more.
 Steve Robins has been helping companies to transform their marketing focus from technology platforms to customer solutions -- for over 10 years as a tech analyst and marketer at EMC Documentum, KANA and The Yankee Group. More... |
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