Social Media Strategies for Solution Marketing,
By: Steve Robins
The solution message and corresponding social media strategy are critical elements of the Information component of solution marketing (SIVA: Solution – Information – Value – Access).
In Part I of Social Media Strategies for Solution Marketing, Who Really “Owns” Your Message?, we discussed the need for a strategy to influence the influencers. Now we’ll take a look at the key steps to develop a social media strategy as part of your broader solution marketing plan. Continue reading