Author Archives: Steve Robins

September 24, 2009 · 12:06 pm

The Skinny: Solution Taglines

A major part of solution marketing is, well, marketing the solution. And a very small part of marketing (tongue in cheek) is the tagline. Actually, the tagline is not really so small. The tagline succinctly describes the value of your solution. The tagline attracts attention. It creates interest and draws people in to learn more. And it’s memorable.

But do taglines really matter for solutions? If you want to attract attention, create interest, and have folks remember your solution, taglines can definitely help. Think of the tagline as the simple, attention-grabbing statement at the top of your collateral, at the start and end of a slide deck, as a header on your website.

At the same time, if you want them to be taken seriously, solution taglines shouldn’t be too clever or fluffy. Focus on the business value of your solution, without distracting from it.

For more on taglines, check out this great (and succinct) post from the Kherize5 blog: 9 Tips for Creating Great Taglines.

Update: The “9 Tips…” link has now been updated (2/1/2010)

Number One [blushing]

Thank YOU, Thank YOU, Thank YOU, Thank YOU, Thank YOU

Thanks to YOU, this blog has risen to become the top-ranked solution marketing blog on the major search sites including Google, bing, Yahoo!, altaVista, Ask and AOL *.

The Solution Marketing Blog fills an important need for software marketers who need to effectively market their solutions. I’ve worked hard to provide you with the most up-to-date, complete information on solution marketing best practices. So the top ranking is a great honor.

And I hope that you will take time to comment and contribute to the growing dialog on solution marketing. Working together, WE all can market solutions that engage, add value, and win over new customers.

Thanks for your readership — and your participation!

— Steve Robins

* Method: searching for term < Solution Marketing Blog > on search engines 9/2/09.

Breaking Blogger’s Block

By: Steve Robins

Your solution marketing strategy should include “information,” the process of informing, educating and engaging with your customers, prospects, and key influencers. In many cases, social media, such as blogs, will form a key component of the “Information” element. But how do you get started? What should you write on? And how can you break “Blogger’s Block?” Continue reading →

3 Comments

Filed under Information, SIVA - Elements of Solution Marketing, Social Media, Solution Marketing

Tagged as Access, Beeline Labs, blog, Blogger's Block, Blogging, How to train corporate bloggers, Information, Lois Kelly, Marketing, SIVA, SIVA - Elements of Solution Marketing, Social Media, Solution Marketing, Solutions

August 26, 2009 · 3:53 pm

Which Content Should I Create?

Quick Post:

Content is a critical part of any solution marketing campaign. And content is your critical feed into the social media engine. The question is, which content makes sense when?

Check out the following post from Savvy B2B Marketing. You’ll see twenty different content formats and their uses – a great resource.

1 Comment

Filed under Information, Social Media

Tagged as Access, Blogging, Content, Information, Marketing, Savvy B2B Marketing, Social Media, Solution Marketing

August 14, 2009 · 1:15 am

PodCamp Boston Redux

By: Steve Robins

Solution marketing continues to evolve with the rapid growth of social media. As a solution marketer, expect to create more and more social content and to participate in more and more social media activities, communities and dialogs. And you need to be prepared. That’s why this blog contains several posts on social media. Last weekend, I had the opportunity to see and discuss the latest social media trends and strategies at PodCamp Boston. Continue reading →

1 Comment

Filed under Social Media, Solution Marketing, Solutions

Tagged as blog, Chris Penn, Get started with social media, Hubspot, Jeremy Meyers, Joe Gallo, Karen Rubin, Mannic Mommies, Marketing, Mike Volpe, PCB4, PodCamp Boston, Podcast, Social Media, Social media content, Social media measurement, Solution Marketing, Video podcast