Monthly Archives: December 2010

Hire for Success

– By Steve Robins

Building a Successful Solution Marketing Function

The last post described how to start an industry and solutions marketing function, based on my own experience.  Today’s post will cover staffing for solution marketing in an enterprise (B2B) software company.  Many of these same concepts apply to B2B marketing in general.  I’ve even included a link to a sample job description (see below).   Continue reading

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Filed under Industry Marketing, Product Marketing, SIVA - Elements of Solution Marketing, Solution, Solution Marketing

Getting Started in Industry and Solutions Marketing in 7 Steps

– By Steve Robins

7 Steps to Success

Lately, I’ve come across the following question a few times:

How do I get started in industry marketing?

Today, I’ll share tips based on nearly six years of starting and then running the industry and solutions marketing function for an enterprise software company.  I’m proud of the work that my team and I accomplished, which was emulated by other companies in our industry.

As you might suspect, industry marketing is a subset of solution marketing, focused on specific verticals such as financial services or government or energy.  Solution marketing principles apply to industry marketing as well.  Following are 7 steps to get started in industry marketing.    Continue reading

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Filed under Industry Marketing, SEVA - Elements of Solution Marketing, SIVA - Elements of Solution Marketing, Solution Marketing, Solutions