Monthly Archives: July 2009

It’s Never Just a Demo

Lessons from WebInno22

A few weeks back I attended WebInno22 in Cambridge MA, founded by David Beisel of Venrock.  The gathering of 500+ technorati – entrepreneurs, investors, potential customers, analysts, press and others, is designed to showcase the work of innovative Boston area Internet and software firms through 5-minute demos.  And those 5-minute demos provided some great lessons.   Continue reading


Filed under Demos, Messaging, Product Marketing, Solution Marketing

Enterprise 2.0 Conference

Reflections from the Enterprise 2.0 Conference (E2Conf) in Boston

By: Steve Robins

Solutions 2.0? As a solution marketer, I’m always looking for trends that will affect our field. Web 2.0 and social media technologies have been broadly embraced outside the corporation.  Based on many of the same concepts, Enterprise 2.0 technologies — and solutions — are bound to have an effect on the enterprise and on all aspects of software marketing, including solution marketing.  The big question is how much?  That’s why I attended the Enterprise 2.0 Conference (E2Conf) last week in Boston.   Continue reading

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Filed under Enterprise 2.0

Letters to Camp – New Blog

This has absolutely nothing to do with solution marketing. But if you have a child at overnight camp this summer, you’ll be interested in this blog. It’s called Letters to Camp and it’s chock-full of tips and funny stories on writing letters TO your camper.

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