A New Marketing Mix for Solutions
Software solution marketing may be similar to software product marketing – but the two are not the same because solution marketing requires a more customer-centric strategy. Continue reading
UPCOMING EVENTS
The Strategic Role of Product Marketing
Presentation at ProductCamp ON>LINE Friday June 11 at 1:15 pm ETRegister – free to attend. Learn more.
The Top-Ranked Solution Marketing Blog
The word "solution" may just be the most over-used and least understood term in the English language (or in Techno-English). This blog is dedicated to defining, understanding and sharing information and trends about software solution marketing.
Steve Robins has been helping companies to transform their marketing focus from technology platforms to customer solutions -- for over 10 years as a tech analyst and marketer at EMC Documentum, KANA and The Yankee Group. More...Share
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THE Solution Marketing Blog 