Monthly Archives: June 2011

Building Your Solution Marketing Strategy

By Steve Robins

Where Are You in the Solution Marketing Lifecycle?

The obvious part of solution marketing is what gets delivered at the end of the process in the go-to-market phase – materials, web content and more.  But the heavy lifting begins well before.  Following are highlights of the key phases required to build and implement a successful solution marketing strategy. Continue reading

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Filed under ProductCamp, ProductCamp Boston, Solution Marketing, Solution Marketing Strategy, Solutions