Tag Archives: Value
No Value, No Job
– By Steve Robins SAP Sacks CEO For Failing to Deliver Customer Value Sometimes the best solution marketing is about value. It’s been one of the most interesting solution value stories of the last 18 months: ERP vendors’ exhorbitant support prices … Continue reading
Filed under Solution Marketing, Value
Solution Marketing Best Practices – Presentation at ProductCamp Boston
Learn from Leaders Including Intuit, PowerAdvocate, HubSpot, Oracle, SAP, Microsoft, Amazon, Salesforce.com, Among Others
SAP Customers Demand Value for Enterprise Support
By: Steve Robins This is an update to the earlier post, Oracle, SAP and the Value of Maintenance & Support Contracts: VALUE is a core element of the SIVA solution marketing model. Not surprisingly, the most important element in pricing a … Continue reading
Oracle, SAP and the Value of Maintenance & Support Contracts
When a customer buys a solution, they expect to receive value for their purchase. Some customers are taking a fresh look at the value of their Oracle and SAP maintenance and support contracts. Continue reading
Filed under Case Studies, Other Solution Marketing, Pricing, Value
Fixing the Mix
A New Marketing Mix for Solutions. Software solution marketing may be similar to software product marketing – but the two are not the same because solution marketing requires a more customer-centric strategy. Continue reading
