Tag Archives: Solutions
The Second Chasm
– By Steve Robins Prospects Need to Cross a Chasm Too If you’re in software marketing, you’re aware of Geoffrey Moore’s book, Crossing the Chasm. The premise of the book, born out at companies like Oracle and Documentum (since acquired by … Continue reading
Arrogance Is Not a Solution
– By Steve Robins Arrogance contributed to Apple iPhone antenna woes Continued from Apple: Honey I Forgot the Customer! Solutions are driven by user needs. Even innovative new offerings need to be based on the needs and habits of real users. Apple’s … Continue reading
Invention or Innovation?
– By Steve Robins Innovation and Solution Marketing New inventions are attractive. They’re fresh, unique, clever, first — superlatives abound. We admire inventions — and the people and companies that create them. What’s Wrong? That’s why many inventors and entrepreneurs are … Continue reading
Filed under Case Studies, Innovation, Solution Marketing, Solutions, Value
Products or Solutions?
– By Steve Robins What Should You Market? It seems so obvious. If you have a product to sell, you must to market that product. But as it turns out, marketing your product is not always the best way to go. … Continue reading
Build a Winning Solution Marketing Strategy – ProductCamp Boston
– By Steve Robins Practical Advice on Building a Solution Marketing Strategy Session abstract: What is solution marketing strategy and how does it differ from product marketing strategy? Solutions go beyond product to solve business problems. During this session, you’ll learn … Continue reading
