Tag Archives: Solution Marketing
Icebergs & Solution Launches
By Steve Robins It’s what lurks below that drives solution launch success Icebergs: pretty, grand, glistening in the afternoon sun. The stuff of movies. And even disasters like the sinking of the Titanic. And yes, these icy wonders share more than … Continue reading
HP TouchPad @ $99 – Value?
By Steve Robins No, this is not a good thing Confession: I enjoy talking about “value” because sometimes, it’s counter-intuitive. For example: how can an expensive solution or product be a better value than an inexpensive solution or product? Value has been … Continue reading
Filed under Pricing, Solution Marketing, Value, Value
Building Your Solution Marketing Strategy
By Steve Robins Where Are You in the Solution Marketing Lifecycle? The obvious part of solution marketing is what gets delivered at the end of the process in the go-to-market phase – materials, web content and more. But the heavy lifting … Continue reading
Typewriters, Secretaries and Solution Marketing Lessons
By Steve Robins As I mentioned in Part I, Secretaries, Typewriters and Solutions, secretaries and typewriters are part of a solution. Following are a few lessons: #1: Problems change slowly; solutions evolve quickly As I already mentioned, business problems (creating final communications) … Continue reading
Filed under Solution, Solution Marketing
Secretaries, Typewriters and Solutions
This week’s news mentioned 2 intertwined stories, one of which is a hoax. The Hoax R.I.P. Typewriter Last week, India’s Business Standard reported Typewriters about to become a page in history since an Indian typewriter producer was running out of … Continue reading
Filed under Case Studies, Solution, Solution Marketing
