Tag Archives: Solution Marketing
Keynote at ProductCamp Boston: The Invisible Customer
By Steve Robins Join me On June 9 at Microsoft Cambridge for ProductCamp Boston 2012! I’ve always been passionate about ProductCamp – I’ve been speaking at ProductCamp Boston since it began in 2009 and am have been leading the marketing team … Continue reading
Filed under Presentations, ProductCamp, ProductCamp Boston, Solution Marketing
Where’s the Customer at Sony?
By Steve Robins It’s time to think outside the box. Or the division. Or the hardware. Or the… In order to offer complete solutions, companies need to come together around a shared vision of the customer, their challenges, and ways that … Continue reading
Filed under Case Studies, Solution, Solutions, The Solution Marketing Blog
Beyond Products: Solution Marketing
By Steve Robins February 16 Presentation to the BPMA Thanks to everyone who attended Thursday’s presentation at the Boston Product Management Association, Beyond Products: Solution Marketing. You helped to make it one of the best discussions I’ve ever led on … Continue reading
The Value of Value
By Steve Robins Value is Key to Solution Marketing You might think that the most important aspect of marketing a solution would be what goes into it. What goes into a solution are just a bunch of pieces, products, or components. … Continue reading
Anticipation
By Steve Robins Anticipation builds customer loyalty. A few weeks back, I had a few “wow” experiences that demonstrated the power of anticipation. No matter that they were almost mundane: each experience improved my perception of the brand/company, service or location. And they … Continue reading
Filed under Case Studies, Software marketing, Solution, Solutions, User research
