Tag Archives: Solution Marketing Lessons
The Value of Value
By Steve Robins Value is Key to Solution Marketing You might think that the most important aspect of marketing a solution would be what goes into it. What goes into a solution are just a bunch of pieces, products, or components. … Continue reading
Typewriters, Secretaries and Solution Marketing Lessons
By Steve Robins As I mentioned in Part I, Secretaries, Typewriters and Solutions, secretaries and typewriters are part of a solution. Following are a few lessons: #1: Problems change slowly; solutions evolve quickly As I already mentioned, business problems (creating final communications) … Continue reading
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