Tag Archives: Solution Marketing Blog
The Value of Value
By Steve Robins Value is Key to Solution Marketing You might think that the most important aspect of marketing a solution would be what goes into it. What goes into a solution are just a bunch of pieces, products, or components. … Continue reading
Netflix: It’s About the Customer Strategy, Stupid – Part II
By Steve Robins Six Solution Marketing Lessons from Netflix As I mentioned at the end of the last post, Netflix: It’s the Customer, Stupid, Netflix’s recent misadventure is a cautionary tale for solution marketers. Following are a six key lessons: #1: As … Continue reading
Filed under Case Studies, Pricing, Pricing, Value, Value
Netflix: It’s the Customer, Stupid, Part I
By Steve Robins Netflix loses sight of their most important asset: the subscriber If you’ve read The Solution Marketing Blog for a while, you know that business (or consumer) problems tend to remain fairly constant while the technologies and solutions to those … Continue reading
Filed under Case Studies, Solution Marketing
Hire for Success
- By Steve Robins Building a Successful Solution Marketing Function The last post described how to start an industry and solutions marketing function, based on my own experience. Today’s post will cover staffing for solution marketing in an enterprise (B2B) software … Continue reading
