Tag Archives: Social Media
Breaking Blogger’s Block
By: Steve Robins Your solution marketing strategy should include “information,” the process of informing, educating and engaging with your customers, prospects, and key influencers. In many cases, social media, such as blogs, will form a key component of the “Information” … Continue reading
Which Content Should I Create?
Quick Post: Content is a critical part of any solution marketing campaign. And content is your critical feed into the social media engine. The question is, which content makes sense when? Check out the following post from Savvy B2B Marketing. … Continue reading
Filed under Information, Social Media
PodCamp Boston Redux
By: Steve Robins Solution marketing continues to evolve with the rapid growth of social media. As a solution marketer, expect to create more and more social content and to participate in more and more social media activities, communities and dialogs. And … Continue reading
Filed under Social Media, Solution Marketing, Solutions
Inbound Marketing University is Back!
By: Steve Robins So what does solution marketing have to do with inbound marketing and social media? As it turns out, quite a lot. Solution marketing focuses on solving customer problems – on their terms. And one of the best ways … Continue reading
Filed under Classes, Solution Marketing, Webinars
Improve Your Social Media Skills at IMU
By: Steve Robins The last few posts have been on social media. If you want to learn more about social media, I encourage you to attend Inbound Marketing University (IMU) this week. The good news: there’s no charge to attend.
Filed under Classes, Social Media, Solution Marketing
