Tag Archives: Social Media

Is Your SEO Worth $315 Million?

- By Steve Robins What you can learn from the Huffington Post’s SEO strategy The Huffington Post’s SEO strategy offers great lessons for any solution marketer.  Last week, AOL agreed to purchase the Huffington Post for a cool $315 million.  According … Continue reading

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Filed under Case Studies, Education and Engagement, Message, Social Media, Social Media, Solution Marketing, The Solution Marketing Blog

Social Media & YOU – ProductCamp Boston

– By Steve Robins The Impact of Social Media on Product Management and Product Marketing Session abstract: Continue the social media dialog from the fall ProductCamp. How are you using social media to support product management/ product marketing? Share best practices, … Continue reading

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Filed under ProductCamp, Social Media, Solution Marketing

Social Media and You – Presentation at ProductCamp Boston

The Impact of Social Media on Product Management and Product Marketing Abstract, downloadable presentation PDF, session discussion notes, and many additional resources. As a follow-up to the presentation at ProductCamp, following are a session abstract, presentation slides, and numerous additional … Continue reading

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Filed under Presentations, ProductCamp, Resources (additional), Social Media, Solution Marketing

Join Me At ProductCamp Boston

Solution Marketing at ProductCamp Boston! I’m psyched to be attending the second ProductCamp Boston tomorrow.  If you’re already planning to attend, I hope you’ll attend the two sessions I’m planning to present/facilitate.  And please make sure to vote for these … Continue reading

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Filed under Presentations, SIVA - Elements of Solution Marketing, Solution Marketing

Twitter and Customer Innovation

Solutions solve customer problems.  And so it stands to reason that those customers or software users probably know a thing or two about their problems.  They might even have a few novel ideas about how to solve their problems.  And … Continue reading

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Filed under Social Media, Solution Marketing, Solutions