Tag Archives: SIVA

November 9, 2009

Solution Marketing Best Practices – Presentation at ProductCamp Boston

Learn from Leaders Including Intuit, PowerAdvocate, HubSpot, Oracle, SAP, Microsoft, Amazon, Salesforce.com, Among Others

6 Comments

Filed under Case Studies, Presentations, ProductCamp, Resources (additional), SIVA - Elements of Solution Marketing, Solution Marketing

Tagged as Access, Amazon, Education, Hubspot, Intuit, Links to external sites, Microsoft, Oracle, PCamp Boston, PowerAdvocate, ProductCamp Boston, Salesforce.com, SAP, SEVA, SIVA, Solution, Solution Marketing, Solution Marketing Best Practices, Steve Robins, Value

August 31, 2009

Breaking Blogger’s Block

By: Steve Robins Your solution marketing strategy should include “information,” the process of informing, educating and engaging with your customers, prospects, and key influencers. In many cases, social media, such as blogs, will form a key component of the “Information” … Continue reading →

3 Comments

Filed under Information, SIVA - Elements of Solution Marketing, Social Media, Solution Marketing

Tagged as Access, Beeline Labs, blog, Blogger's Block, Blogging, How to train corporate bloggers, Information, Lois Kelly, Marketing, SIVA, SIVA - Elements of Solution Marketing, Social Media, Solution Marketing, Solutions

May 4, 2009

Go Where The Prospects Are

By: Steve Robins Rather than pushing product, solution marketing is all about solving customer problems. And to do that, you need to share INFORMATION and engage in a two-way dialog with those customers to demonstrate how you can solve their problems. … Continue reading →

4 Comments

Filed under Access, Access, Information, Solution Marketing

Tagged as Access, Information, Prospects, Scott Kirsner, SIVA, Solution Marketing