Tag Archives: SIVA
The Value of Value
By Steve Robins Value is Key to Solution Marketing You might think that the most important aspect of marketing a solution would be what goes into it. What goes into a solution are just a bunch of pieces, products, or components. … Continue reading
Blogging Gets Serious
- By Steve Robins Younger Readers Flock to Facebook Who’s reading your blog? According to a recent NY Times article, Blogs Wane as the Young Drift to Sites Like Twitter, younger bloggers and readers are moving from blogging to more social and … Continue reading
Content Marketing: 5 Things You Should Know
– By Steve Robins Jon Kranz Speaks at BPMA Content marketing is a core part of the educate and engage phase of the SIVA or SEVA model. Last Thursday, I had the opportunity to hear Jon Kranz present at BPMA (Boston … Continue reading
Happy Birthday YouTube
– By Steve Robins YouTube and Solution Marketing YouTube presents a great opportunity for solution marketers. But what exactly is the solution marketing opportunity? Viral videos? Product pitches? Video marketing? Read on for more.
