Tag Archives: Presentations

December 30, 2009

Speaking Customer-ese

Power up your solution marketing with your new customer language skills. Follow up post to Learn a New Language – By Steve Robins Yesterday, we talked about how to develop your customer/buyer/user language skills through a six part process in which you reviewed the … Continue reading →

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March 2, 2009

ProductCamp Boston Was Great

ProductCamp Boston was a huge success. Listen to/download the presentation on solution marketing. Learn more about ProductCamp. Continue reading →

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Filed under Overviews, Presentations, SIVA - Elements of Solution Marketing, Solution Marketing, Solutions

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