Tag Archives: NY Times
No Value, No Job
– By Steve Robins SAP Sacks CEO For Failing to Deliver Customer Value Sometimes the best solution marketing is about value. It’s been one of the most interesting solution value stories of the last 18 months: ERP vendors’ exhorbitant support prices … Continue reading
Filed under Solution Marketing, Value
It’s the Business Problem, Stupid
A Lesson from AMD’s Consumer Solutions – By Steve Robins Several months ago, chipmaker AMD updated their consumer marketing to focus on the total value of their PC chips rather than the speeds and feeds that consumers often found confusing and … Continue reading
Filed under Case Studies, Information, Solution Marketing
Twitter and Customer Innovation
Solutions solve customer problems. And so it stands to reason that those customers or software users probably know a thing or two about their problems. They might even have a few novel ideas about how to solve their problems. And … Continue reading
Filed under Social Media, Solution Marketing, Solutions
