Tag Archives: Messaging

July 26, 2009

It’s Never Just a Demo

Lessons from WebInno22 A few weeks back I attended WebInno22 in Cambridge MA, founded by David Beisel of Venrock. The gathering of 500+ technorati – entrepreneurs, investors, potential customers, analysts, press and others, is designed to showcase the work of … Continue reading →

9 Comments

Filed under Demos, Messaging, Product Marketing, Solution Marketing

Tagged as BuySellAds, David Beisel, Demonstrations, Demos, Links to external sites, Marketing, Messaging, Planet Cazmo, Scott Kirsner, Software demos, Solution Marketing, Thunder thimble, Value proposition, WebInno, WebInno 22

May 26, 2009

Who Really “Owns” Your Message?

Social Media Strategies for Solution Marketing, Part I By: Steve Robins Over the years, I’ve coached employees to control the marketing message, ensuring consistent repetition across marketing activities, communication channels and sales training. Repetition increases message effectiveness so “control” has always … Continue reading →

6 Comments

Filed under Messaging, Social Media, Solution Marketing

Tagged as Access, blog, Blogging, blogs, Information, Message, Messaging, Social Media, Solution Marketing, Value proposition, Web 2.0

February 27, 2009

Fixing the Mix

A New Marketing Mix for Solutions. Software solution marketing may be similar to software product marketing – but the two are not the same because solution marketing requires a more customer-centric strategy. Continue reading →

12 Comments

Filed under Messaging, Overviews, SIVA - Elements of Solution Marketing, Solution Marketing

Tagged as 4 P's, Access, Dev and Schultz, Information, Marketing Mix, Messaging, SIVA - Elements of Solution Marketing, Software Solution Marketing, Solution, Solution Marketing, Value, Value proposition