Tag Archives: Messaging
It’s the Business Problem, Stupid
A Lesson from AMD’s Consumer Solutions – By Steve Robins Several months ago, chipmaker AMD updated their consumer marketing to focus on the total value of their PC chips rather than the speeds and feeds that consumers often found confusing and … Continue reading
Filed under Case Studies, Information, Solution Marketing
Think Like Your Customer
The Key To Solution Marketing: Understand the Customer By: Steve Robins I came across a great blog post, How to Use the Secret Desires of Your Customers on Michael Martine’s Remarkablogger. While the post is about blogging, it also applies to … Continue reading
Filed under Information, Messaging, Solution Marketing, Solutions
The Skinny: Solution Taglines
By: Steve Robins A major part of solution marketing is, well, marketing the solution. And a very small part of marketing (tongue in cheek) is the tagline. Actually, the tagline is not really so small. The tagline succinctly describes the value … Continue reading
