Tag Archives: Message
BMW Makes Joy. And You?
- By Steve Robins Does Your Company Make and Sell a Solution? Or a Product? Rather than focusing on feeds and speeds, competitive comparisons, or sexy features, BMW’s Joy campaign focuses on the benefit that the entire automotive solution provides to … Continue reading →
Filed under Case Studies, Message, Solution
Tagged as Auto, Automotive, BMW, Joy, Message, Microsite, Software Marketing, Solution Marketing, Video
Learn a New Language
Win New Customers: Speak Their Language – By Steve Robins Six years running industry and solutions marketing at EMC Documentum underscored an important lesson for all solution marketers: To engage on any level with business-oriented prospects, you need to speak their … Continue reading →
Who Really “Owns” Your Message?
Social Media Strategies for Solution Marketing, Part I By: Steve Robins Over the years, I’ve coached employees to control the marketing message, ensuring consistent repetition across marketing activities, communication channels and sales training. Repetition increases message effectiveness so “control” has always … Continue reading →
Filed under Messaging, Social Media, Solution Marketing
Tagged as Access, blog, Blogging, blogs, Information, Message, Messaging, Social Media, Solution Marketing, Value proposition, Web 2.0
