Tag Archives: Marketing
Icebergs & Solution Launches
By Steve Robins It’s what lurks below that drives solution launch success Icebergs: pretty, grand, glistening in the afternoon sun. The stuff of movies. And even disasters like the sinking of the Titanic. And yes, these icy wonders share more than … Continue reading
The Second Chasm
– By Steve Robins Prospects Need to Cross a Chasm Too If you’re in software marketing, you’re aware of Geoffrey Moore’s book, Crossing the Chasm. The premise of the book, born out at companies like Oracle and Documentum (since acquired by … Continue reading
Solution-As-A-Suffix?
– By Steve Robins The 5 Solution Requirements Let’s face it, the word “solution” is often derided. Why? Because all too often, marketers and tech companies act as if adding the word “solution” to the end of an offering immediately transforms … Continue reading
Build a Winning Solution Marketing Strategy – ProductCamp Boston
– By Steve Robins Practical Advice on Building a Solution Marketing Strategy Session abstract: What is solution marketing strategy and how does it differ from product marketing strategy? Solutions go beyond product to solve business problems. During this session, you’ll learn … Continue reading
Solution Frameworks Shorten the Last Mile
Platforms or Applications? Solution Frameworks Combine the Best of Both – By Steve Robins A few weeks back I attended a discussion by Alan Treffler, CEO of Pegasystems at the Vilnu Shul in Boston. Treffler described Pega’s decision to focus … Continue reading
Filed under Solution Frameworks, Solution Marketing, Solutions
