Tag Archives: Links to external sites
Apple: Honey I Forgot the Customer!
– By Steve Robins Did lack of customer field testing cause iPhone 4 antenna woes? Yesterday, Apple’s Steve Jobs came clean about the Apple iPhone 4’s woes and offered free prophylactic bumper cases to prevent signal degradation when users touch the … Continue reading
Filed under Solution Marketing, Solutions, The Solution Marketing Blog, User feedback
Solution Marketing Best Practices – Presentation at ProductCamp Boston
Learn from Leaders Including Intuit, PowerAdvocate, HubSpot, Oracle, SAP, Microsoft, Amazon, Salesforce.com, Among Others
The Skinny: Solution Taglines
By: Steve Robins A major part of solution marketing is, well, marketing the solution. And a very small part of marketing (tongue in cheek) is the tagline. Actually, the tagline is not really so small. The tagline succinctly describes the value … Continue reading
It’s Never Just a Demo
Lessons from WebInno22 A few weeks back I attended WebInno22 in Cambridge MA, founded by David Beisel of Venrock. The gathering of 500+ technorati – entrepreneurs, investors, potential customers, analysts, press and others, is designed to showcase the work of … Continue reading
Filed under Demos, Messaging, Product Marketing, Solution Marketing
