Tag Archives: Introduction
Comparing Products and Solutions
You would think that if you had a great product everyone would buy it. After all, your product might have all of the features that customers have been asking for – it’s probably innovative, new, fast, better than the competition’s, etc etc. In some cases that works but all too often it doesn’t. Why? Continue reading
Filed under Overviews, Product Marketing, Solutions
What Exactly is Solution Marketing?
Within 15 minutes of starting a Pragmatic Marketing class, our instructor told us that he deplored the use of the word “solution” in high tech marketing…. Continue reading
Filed under Product Marketing
