Tag Archives: Information
Which Content Should I Create?
Quick Post: Content is a critical part of any solution marketing campaign. And content is your critical feed into the social media engine. The question is, which content makes sense when? Check out the following post from Savvy B2B Marketing. … Continue reading
Filed under Information, Social Media
Developing Your Social Media Strategy
Social Media Strategies for Solution Marketing, Part II By: Steve Robins The solution message and corresponding social media strategy are critical elements of the Information component of solution marketing (SIVA: Solution – Information – Value – Access). In Part I of … Continue reading
Filed under Access, Access, Information, Social Media, Solution Marketing
Go Where The Prospects Are
By: Steve Robins Rather than pushing product, solution marketing is all about solving customer problems. And to do that, you need to share INFORMATION and engage in a two-way dialog with those customers to demonstrate how you can solve their problems. … Continue reading
Filed under Access, Access, Information, Solution Marketing
Fixing the Mix
A New Marketing Mix for Solutions. Software solution marketing may be similar to software product marketing – but the two are not the same because solution marketing requires a more customer-centric strategy. Continue reading
