Tag Archives: Information
Content Marketing: 5 Things You Should Know
– By Steve Robins Jon Kranz Speaks at BPMA Content marketing is a core part of the educate and engage phase of the SIVA or SEVA model. Last Thursday, I had the opportunity to hear Jon Kranz present at BPMA (Boston … Continue reading
It’s the Business Problem, Stupid
A Lesson from AMD’s Consumer Solutions – By Steve Robins Several months ago, chipmaker AMD updated their consumer marketing to focus on the total value of their PC chips rather than the speeds and feeds that consumers often found confusing and … Continue reading
Filed under Case Studies, Information, Solution Marketing
Think Like Your Customer
The Key To Solution Marketing: Understand the Customer By: Steve Robins I came across a great blog post, How to Use the Secret Desires of Your Customers on Michael Martine’s Remarkablogger. While the post is about blogging, it also applies to … Continue reading
Filed under Information, Messaging, Solution Marketing, Solutions
Breaking Blogger’s Block
By: Steve Robins Your solution marketing strategy should include “information,” the process of informing, educating and engaging with your customers, prospects, and key influencers. In many cases, social media, such as blogs, will form a key component of the “Information” … Continue reading
