Tag Archives: IBM

November 9, 2009

Social Media and You – Presentation at ProductCamp Boston

The Impact of Social Media on Product Management and Product Marketing Abstract, downloadable presentation PDF, session discussion notes, and many additional resources. As a follow-up to the presentation at ProductCamp, following are a session abstract, presentation slides, and numerous additional … Continue reading →

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Filed under Presentations, ProductCamp, Resources (additional), Social Media, Solution Marketing

Tagged as Access, Blogging, Dan Zarella, IBM, PCamp Boston, ProductCamp Boston, Radian6, Social Media, SocialMention, The Conversation Prism, UserVoice

November 6, 2009

Join Me At ProductCamp Boston

Solution Marketing at ProductCamp Boston! I’m psyched to be attending the second ProductCamp Boston tomorrow. If you’re already planning to attend, I hope you’ll attend the two sessions I’m planning to present/facilitate. And please make sure to vote for these … Continue reading →

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Filed under Presentations, SIVA - Elements of Solution Marketing, Solution Marketing

Tagged as Amazon, Comcast, Hubspot, IBM, Marketing, Microsoft, ntuit, Oracle, PowerAdvocate, ProductCamp, ProductCamp Boston, Salesforce.com, SAP, Social Media, Solution Marketing, Solutions, Speaking

October 27, 2009

IBM and Content Analytics

Solution Technology Trends By: Steve Robins From time to time, I comment on interesting technology trends. As a solution marketer, these are useful trends to watch. One such trend is content analytics.

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Filed under Solution Marketing, Solutions

Tagged as Cognos, Cognos Content Analytics, Content Analytics, Content Management, ECM, IBM, Solution Marketing, Solution Technology Trends, TechWeb