Tag Archives: Case Study
Apple iPad: Solution Evaluation
– By Steve Robins Rating the Apple iPad as a Solution iPad Series Part II Read Part I, Apple iPad: Tablet or Solution Since January, I’ve been researching the Apple iPad in order to rate it as a solution. I even took … Continue reading
Apple iPad: Tablet or Solution?
– By Steve Robins The Apple iPad is a complete solution iPad Series Part I Read Part II, Apple iPad: Solution Evaluation In recent weeks, you may have wondered about the anticipated success of the Apple iPad, similar to that of … Continue reading
Filed under Case Studies, Solution Marketing, Solutions
It’s the Business Problem, Stupid
A Lesson from AMD’s Consumer Solutions – By Steve Robins Several months ago, chipmaker AMD updated their consumer marketing to focus on the total value of their PC chips rather than the speeds and feeds that consumers often found confusing and … Continue reading
Filed under Case Studies, Information, Solution Marketing
SAP Customers Demand Value for Enterprise Support
By: Steve Robins This is an update to the earlier post, Oracle, SAP and the Value of Maintenance & Support Contracts: VALUE is a core element of the SIVA solution marketing model. Not surprisingly, the most important element in pricing a … Continue reading
