Tag Archives: blog

August 14, 2009

PodCamp Boston Redux

By: Steve Robins Solution marketing continues to evolve with the rapid growth of social media. As a solution marketer, expect to create more and more social content and to participate in more and more social media activities, communities and dialogs. And … Continue reading →

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Filed under Social Media, Solution Marketing, Solutions

Tagged as blog, Chris Penn, Get started with social media, Hubspot, Jeremy Meyers, Joe Gallo, Karen Rubin, Mannic Mommies, Marketing, Mike Volpe, PCB4, PodCamp Boston, Podcast, Social Media, Social media content, Social media measurement, Solution Marketing, Video podcast

June 2, 2009

Developing Your Social Media Strategy

Social Media Strategies for Solution Marketing, Part II By: Steve Robins The solution message and corresponding social media strategy are critical elements of the Information component of solution marketing (SIVA: Solution – Information – Value – Access). In Part I of … Continue reading →

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Filed under Access, Access, Information, Social Media, Solution Marketing

Tagged as Access, blog, Blogging, Bob Cargill, Cymphony, Influencers, Information, John Cass, Jonathan Kranz, Mike Volpe, Radian6, Scout Labs, Social Media, Social Media Influencers, Social Media Strategy

May 26, 2009

Who Really “Owns” Your Message?

Social Media Strategies for Solution Marketing, Part I By: Steve Robins Over the years, I’ve coached employees to control the marketing message, ensuring consistent repetition across marketing activities, communication channels and sales training. Repetition increases message effectiveness so “control” has always … Continue reading →

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Filed under Messaging, Social Media, Solution Marketing

Tagged as Access, blog, Blogging, blogs, Information, Message, Messaging, Social Media, Solution Marketing, Value proposition, Web 2.0