Tag Archives: Access

Blogger’s Paradise

– By Steve Robins The Solution Marketer’s Guide to WordCamp Boston A great resource for anyone interested in WordPress, blogging or social publishing This past weekend, I attended the inaugural WordCamp Boston at the Microsoft NERD Center in Cambridge, MA.  WordCamp … Continue reading

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Filed under Resources (additional), Social Media, Solution Marketing

Solution Marketing Best Practices – Presentation at ProductCamp Boston

Learn from Leaders Including Intuit, PowerAdvocate, HubSpot, Oracle, SAP, Microsoft, Amazon, Salesforce.com, Among Others

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Filed under Case Studies, Presentations, ProductCamp, Resources (additional), SIVA - Elements of Solution Marketing, Solution Marketing

Social Media and You – Presentation at ProductCamp Boston

The Impact of Social Media on Product Management and Product Marketing Abstract, downloadable presentation PDF, session discussion notes, and many additional resources. As a follow-up to the presentation at ProductCamp, following are a session abstract, presentation slides, and numerous additional … Continue reading

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Filed under Presentations, ProductCamp, Resources (additional), Social Media, Solution Marketing

Breaking Blogger’s Block

By: Steve Robins Your solution marketing strategy should include “information,” the process of informing, educating and engaging with your customers, prospects, and key influencers.    In many cases, social media, such as blogs, will form a key component of the “Information” … Continue reading

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Filed under Information, SIVA - Elements of Solution Marketing, Social Media, Solution Marketing

Which Content Should I Create?

Quick Post: Content is a critical part of any solution marketing campaign. And content is your critical feed into the social media engine. The question is, which content makes sense when? Check out the following post from Savvy B2B Marketing. … Continue reading

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Filed under Information, Social Media