Category Archives: The Solution Marketing Blog
Where’s the Customer at Sony?
By Steve Robins It’s time to think outside the box. Or the division. Or the hardware. Or the… In order to offer complete solutions, companies need to come together around a shared vision of the customer, their challenges, and ways that … Continue reading
Filed under Case Studies, Solution, Solutions, The Solution Marketing Blog
Oscar’s Inconvenient Truths
By Steve Robins Watching Sunday’s Oscar awards, I was struck by… the importance – “and inconvenience” – of customer feedback in multiple forms: Inconvenient focus groups - The mock focus group screening (gasp!) the Wizard of Oz. Very funny but it points … Continue reading
Beyond Products: Solution Marketing
By Steve Robins February 16 Presentation to the BPMA Thanks to everyone who attended Thursday’s presentation at the Boston Product Management Association, Beyond Products: Solution Marketing. You helped to make it one of the best discussions I’ve ever led on … Continue reading
The Value of Value
By Steve Robins Value is Key to Solution Marketing You might think that the most important aspect of marketing a solution would be what goes into it. What goes into a solution are just a bunch of pieces, products, or components. … Continue reading
Icebergs & Solution Launches
By Steve Robins It’s what lurks below that drives solution launch success Icebergs: pretty, grand, glistening in the afternoon sun. The stuff of movies. And even disasters like the sinking of the Titanic. And yes, these icy wonders share more than … Continue reading
