Category Archives: The Solution Marketing Blog
Beyond Products: Solution Marketing
By Steve Robins February 16 Presentation to the BPMA Thanks to everyone who attended Thursday’s presentation at the Boston Product Management Association, Beyond Products: Solution Marketing. You helped to make it one of the best discussions I’ve ever led on … Continue reading
The Value of Value
By Steve Robins Value is Key to Solution Marketing You might think that the most important aspect of marketing a solution would be what goes into it. What goes into a solution are just a bunch of pieces, products, or components. … Continue reading
Icebergs & Solution Launches
By Steve Robins It’s what lurks below that drives solution launch success Icebergs: pretty, grand, glistening in the afternoon sun. The stuff of movies. And even disasters like the sinking of the Titanic. And yes, these icy wonders share more than … Continue reading
ProductCamp Boston is Coming
- By Steve Robins THE event for product managers, product marketers, and entrepreneurs! ProductCamp Boston is coming to The Microsoft New England Research and Development Center again on Saturday, April 2 from 8 an to 4 pm.
Blogging Gets Serious
- By Steve Robins Younger Readers Flock to Facebook Who’s reading your blog? According to a recent NY Times article, Blogs Wane as the Young Drift to Sites Like Twitter, younger bloggers and readers are moving from blogging to more social and … Continue reading
