Category Archives: Value
Invention or Innovation?
– By Steve Robins Innovation and Solution Marketing New inventions are attractive. They’re fresh, unique, clever, first — superlatives abound. We admire inventions — and the people and companies that create them. What’s Wrong? That’s why many inventors and entrepreneurs are … Continue reading
Filed under Case Studies, Innovation, Solution Marketing, Solutions, Value
Build a Winning Solution Marketing Strategy – ProductCamp Boston
– By Steve Robins Practical Advice on Building a Solution Marketing Strategy Session abstract: What is solution marketing strategy and how does it differ from product marketing strategy? Solutions go beyond product to solve business problems. During this session, you’ll learn … Continue reading
Apple iPad: Solution Evaluation
– By Steve Robins Rating the Apple iPad as a Solution iPad Series Part II Read Part I, Apple iPad: Tablet or Solution Since January, I’ve been researching the Apple iPad in order to rate it as a solution. I even took … Continue reading
No Value, No Job
– By Steve Robins SAP Sacks CEO For Failing to Deliver Customer Value Sometimes the best solution marketing is about value. It’s been one of the most interesting solution value stories of the last 18 months: ERP vendors’ exhorbitant support prices … Continue reading
Filed under Solution Marketing, Value
