Category Archives: Value
The Value of Value
By Steve Robins Value is Key to Solution Marketing You might think that the most important aspect of marketing a solution would be what goes into it. What goes into a solution are just a bunch of pieces, products, or components. … Continue reading
Netflix: It’s About the Customer Strategy, Stupid – Part II
By Steve Robins Six Solution Marketing Lessons from Netflix As I mentioned at the end of the last post, Netflix: It’s the Customer, Stupid, Netflix’s recent misadventure is a cautionary tale for solution marketers. Following are a six key lessons: #1: As … Continue reading
Filed under Case Studies, Pricing, Pricing, Value, Value
HP TouchPad @ $99 – Value?
By Steve Robins No, this is not a good thing Confession: I enjoy talking about “value” because sometimes, it’s counter-intuitive. For example: how can an expensive solution or product be a better value than an inexpensive solution or product? Value has been … Continue reading
Filed under Pricing, Solution Marketing, Value, Value
Arrogance Is Not a Solution
– By Steve Robins Arrogance contributed to Apple iPhone antenna woes Continued from Apple: Honey I Forgot the Customer! Solutions are driven by user needs. Even innovative new offerings need to be based on the needs and habits of real users. Apple’s … Continue reading
Solution-As-A-Suffix?
– By Steve Robins The 5 Solution Requirements Let’s face it, the word “solution” is often derided. Why? Because all too often, marketers and tech companies act as if adding the word “solution” to the end of an offering immediately transforms … Continue reading
