Category Archives: Value
The Value of Value
By Steve Robins Value is Key to Solution Marketing You might think that the most important aspect of marketing a solution would be what goes into it. What goes into a solution are just a bunch of pieces, products, or components. … Continue reading
Netflix: It’s About the Customer Strategy, Stupid – Part II
By Steve Robins Six Solution Marketing Lessons from Netflix As I mentioned at the end of the last post, Netflix: It’s the Customer, Stupid, Netflix’s recent misadventure is a cautionary tale for solution marketers. Following are a six key lessons: #1: As … Continue reading
Filed under Case Studies, Pricing, Pricing, Value, Value
HP TouchPad @ $99 – Value?
By Steve Robins No, this is not a good thing Confession: I enjoy talking about “value” because sometimes, it’s counter-intuitive. For example: how can an expensive solution or product be a better value than an inexpensive solution or product? Value has been … Continue reading
Filed under Pricing, Solution Marketing, Value, Value
