Category Archives: Solution Marketing
Beyond Products: Solution Marketing
By Steve Robins February 16 Presentation to the BPMA Thanks to everyone who attended Thursday’s presentation at the Boston Product Management Association, Beyond Products: Solution Marketing. You helped to make it one of the best discussions I’ve ever led on … Continue reading
The Value of Value
By Steve Robins Value is Key to Solution Marketing You might think that the most important aspect of marketing a solution would be what goes into it. What goes into a solution are just a bunch of pieces, products, or components. … Continue reading
Netflix: It’s the Customer, Stupid, Part I
By Steve Robins Netflix loses sight of their most important asset: the subscriber If you’ve read The Solution Marketing Blog for a while, you know that business (or consumer) problems tend to remain fairly constant while the technologies and solutions to those … Continue reading
Filed under Case Studies, Solution Marketing
HP TouchPad @ $99 – Value?
By Steve Robins No, this is not a good thing Confession: I enjoy talking about “value” because sometimes, it’s counter-intuitive. For example: how can an expensive solution or product be a better value than an inexpensive solution or product? Value has been … Continue reading
Filed under Pricing, Solution Marketing, Value, Value
Building Your Solution Marketing Strategy
By Steve Robins Where Are You in the Solution Marketing Lifecycle? The obvious part of solution marketing is what gets delivered at the end of the process in the go-to-market phase – materials, web content and more. But the heavy lifting … Continue reading
