Category Archives: Solution Marketing Strategy
Beyond Products: Solution Marketing
By Steve Robins February 16 Presentation to the BPMA Thanks to everyone who attended Thursday’s presentation at the Boston Product Management Association, Beyond Products: Solution Marketing. You helped to make it one of the best discussions I’ve ever led on … Continue reading
The Value of Value
By Steve Robins Value is Key to Solution Marketing You might think that the most important aspect of marketing a solution would be what goes into it. What goes into a solution are just a bunch of pieces, products, or components. … Continue reading
Building Your Solution Marketing Strategy
By Steve Robins Where Are You in the Solution Marketing Lifecycle? The obvious part of solution marketing is what gets delivered at the end of the process in the go-to-market phase – materials, web content and more. But the heavy lifting … Continue reading
