Category Archives: Case Studies

October 31, 2011

Netflix: It’s the Customer, Stupid, Part I

By Steve Robins Netflix loses sight of their most important asset: the subscriber If you’ve read The Solution Marketing Blog for a while, you know that business (or consumer) problems tend to remain fairly constant while the technologies and solutions to those … Continue reading →

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Filed under Case Studies, Solution Marketing

Tagged as DVD, DVD rental, Netflix, Solution Marketing Blog, Steve Robins, Video

April 28, 2011

Secretaries, Typewriters and Solutions

This week’s news mentioned 2 intertwined stories, one of which is a hoax. The Hoax R.I.P. Typewriter Last week, India’s Business Standard reported Typewriters about to become a page in history since an Indian typewriter producer was running out of … Continue reading →

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Filed under Case Studies, Solution, Solution Marketing

Tagged as Administrative professionals, Administrative professionals' day, Business Standard, Huffington Post, India, Secretary, Solution Marketing, Solutions, Systems, The New York Times, The Telegraph, Typewriter, Wall Street Journal

April 12, 2011

It’s About Content Consumption

- By Steve Robins R.I.P. The Flip Earlier today, Cisco shut down the Flip Video division. How a product could go from must-have to shut-down in 4 years is incredible. Surely, it has something to do with the fact that Cisco … Continue reading →

HuffPost SEO Lessons for Solution Marketing

- By Steve Robins More Learnings from The Huffington Post Continued from The Solution Marketing Blog: Is Your SEO Worth $315 Million? Let’s take a look at the Huffington Post’s SEO strategy as described by the NY Times, and see how it … Continue reading →

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Filed under Case Studies, Information, Social Media, Solution Marketing, The Solution Marketing Blog

Tagged as Access, Blogging, Chitika, Huffington Post, keywords, NY Times, SEO, Web sites

February 15, 2011

Is Your SEO Worth $315 Million?

- By Steve Robins What you can learn from the Huffington Post’s SEO strategy The Huffington Post’s SEO strategy offers great lessons for any solution marketer. Last week, AOL agreed to purchase the Huffington Post for a cool $315 million. According … Continue reading →

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Filed under Case Studies, Education and Engagement, Message, Social Media, Social Media, Solution Marketing, The Solution Marketing Blog

Tagged as Access, AOL, Blogging, Chitika, Huffington Post, HuffPo, NY Times, SEO, Social Media, Solution Marketing