Category Archives: Case Studies
Beyond Products: Solution Marketing
By Steve Robins February 16 Presentation to the BPMA Thanks to everyone who attended Thursday’s presentation at the Boston Product Management Association, Beyond Products: Solution Marketing. You helped to make it one of the best discussions I’ve ever led on … Continue reading
The Value of Value
By Steve Robins Value is Key to Solution Marketing You might think that the most important aspect of marketing a solution would be what goes into it. What goes into a solution are just a bunch of pieces, products, or components. … Continue reading
Anticipation
By Steve Robins Anticipation builds customer loyalty. A few weeks back, I had a few “wow” experiences that demonstrated the power of anticipation. No matter that they were almost mundane: each experience improved my perception of the brand/company, service or location. And they … Continue reading
Filed under Case Studies, Software marketing, Solution, Solutions, User research
Netflix: It’s About the Customer Strategy, Stupid – Part II
By Steve Robins Six Solution Marketing Lessons from Netflix As I mentioned at the end of the last post, Netflix: It’s the Customer, Stupid, Netflix’s recent misadventure is a cautionary tale for solution marketers. Following are a six key lessons: #1: As … Continue reading
Filed under Case Studies, Pricing, Pricing, Value, Value
Netflix: It’s the Customer, Stupid, Part I
By Steve Robins Netflix loses sight of their most important asset: the subscriber If you’ve read The Solution Marketing Blog for a while, you know that business (or consumer) problems tend to remain fairly constant while the technologies and solutions to those … Continue reading
Filed under Case Studies, Solution Marketing
