Why Solution Marketing?
The word “solution” may just be the most over-used and least understood term in the English language (or in Techno-English). This blog is dedicated to defining, understanding and sharing information and trends about software solution marketing.
Steve Robins has been helping companies to transform their marketing focus from technology platforms to valuable customer solutions — for over 10 years as a tech analyst and marketing leader at FirstBest Systems, EMC Documentum, KANA and The Yankee Group.
Steve has broad experience across marketing including solution, product and industry marketing, as well as strategy, messaging, demand creation, social media/inbound marketing, awareness marketing, partner marketing, PR, AR, Web/direct marketing, marcomm, product management, and more. Steve is an Inbound Marketing Certified Professional.
Steve is the director of marketing at FirstBest Systems, the leading provider of front office and underwriting solutions for global commercial insurance carriers. Steve leads FirstBest’s marketing function including e-marketing, marcomm, product marketing, PR/AR/comms.
Previously, in 2009, Steve Robins formed the strategic marketing consultancy, Solution Marketing Strategies to help companies to market targeted business solutions to engage customers and drive sales. Prior to that, Steve was Director of Industry and Solutions Marketing for EMC Documentum content management offerings, where he established the industry marketing function. Previously, Steve was Vice President of Product Marketing and Vice President of Partner Development at KANA Software, a top CRM provider.
Earlier, Steve was a senior analyst at The Yankee Group, researching and consulting on web applications. Steve authored several “first reports” on emerging web technologies and in 1999, he chaired one of the first conferences on corporate portals.
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Email: admin [at] solutionmarketingblog [dot] com
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