Monthly Archives: February 2012
Oscar’s Inconvenient Truths
By Steve Robins Watching Sunday’s Oscar awards, I was struck by… the importance – “and inconvenience” – of customer feedback in multiple forms: Inconvenient focus groups - The mock focus group screening (gasp!) the Wizard of Oz. Very funny but it points … Continue reading
Beyond Products: Solution Marketing
By Steve Robins February 16 Presentation to the BPMA Thanks to everyone who attended Thursday’s presentation at the Boston Product Management Association, Beyond Products: Solution Marketing. You helped to make it one of the best discussions I’ve ever led on … Continue reading
