Monthly Archives: April 2010

The Solution Leader? You Betcha!

– By Steve Robins Solution Leadership Has Its Privileges Let’s call it a leadership statement. You know, the boilerplate that shows up on home pages, at the bottom of press releases, and just about everywhere else a company hawks, er, promotes … Continue reading

2 Comments

Filed under Messaging, Solution Marketing

Apple iPad: Solution Evaluation

– By Steve Robins Rating the Apple iPad as a Solution iPad Series Part II Read Part I, Apple iPad: Tablet or Solution Since January, I’ve been researching the Apple iPad in order to rate it as a solution.  I even took … Continue reading

2 Comments

Filed under Case Studies, Pricing, SIVA - Elements of Solution Marketing, Solution Marketing, Value

Apple iPad: Tablet or Solution?

– By Steve Robins The Apple iPad is a complete solution iPad Series Part I Read Part II, Apple iPad: Solution Evaluation In recent weeks, you may have wondered about the anticipated success of the Apple iPad, similar to that of … Continue reading

3 Comments

Filed under Case Studies, Solution Marketing, Solutions

The Apple iPad Solution

– By Steve Robins Apple iPad: Game-Changer?  Device?  Solution? The iPad Solution. Why all the fuss about the Apple iPad?  What makes it special?  Read on to better understand the potential success of the iPad.  Hint: the iPad is more than … Continue reading

1 Comment

Filed under Case Studies, Solution Marketing, Solutions