Monthly Archives: February 2010

The Solution Marketing Blog: One Year Later

– By Steve Robins Celebrating a year of blogging on solution marketing First, thank you to everyone that reads this blog day-in and day-out – it’s been a great ride since February 2009. Thanks also to everyone who expressed interest in … Continue reading

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Filed under Access, Case Studies, Demos, Information, Message, SIVA - Elements of Solution Marketing, Solution Marketing, Value

No Value, No Job

– By Steve Robins SAP Sacks CEO For Failing to Deliver Customer Value Sometimes the best solution marketing is about value. It’s been one of the most interesting solution value stories of the last 18 months: ERP vendors’ exhorbitant support prices … Continue reading

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Filed under Solution Marketing, Value