Social Media and You – Presentation at ProductCamp Boston

ProductCamp Boston

The Impact of Social Media on Product Management and Product Marketing

Abstract, downloadable presentation PDF, session discussion notes, and many additional resources.

As a follow-up to the presentation at ProductCamp, following are a session abstract, presentation slides, and numerous additional resources.  If you have any questions, please leave a comment below and I’ll be sure to respond.  Even if you were unable to attend the event, this session should be of interest whether you’re in product management, product marketing or of course, solution marketing.

By the way… If you’re wondering where to start, start by getting (and using!) a Twitter handle.  Heck you might even use it at the next ProductCamp – to connect to other attendees during the day.  Also, try out blogging or commenting on other folks’ blogs.  If you’re concerned about corporate issues, just start by writing on a topic of personal interest.  Either way, you’ll learn a lot.  My lesson: next time, I’ll definitely post a session hashtag! Thanks again for participating in the session.

SESSION ABSTRACT

How is social media affecting your organization? Share your experience and best practices in the use of customer/market-facing social media in your product management/product marketing organization.

PRESENTATION SLIDES

Check out Carole Gunst’s blog post on the session:
Who’s Doing Social Media in the ProductCamp Crowd?

 

SOCIAL MEDIA EXAMPLES & TOOLS MENTIONED DURING DISCUSSION

MORE ON THE SOLUTION MARKETING BLOG

SOCIAL MEDIA BLOGS

RECENT BOOKS

Inbound Marketing SocialnomicsInbound Marketing: Excellent introduction to Inbound Marketing (social media & SEO) marketing.  Follow their steps and you’ll be up and running in no time.

Socialnomics: Understand the impact of social media.

RESIDENT EXPERTS

During the session, you may have noticed that we had several other folks in the room with great social media experience.  Here are just a few (to add your name to the list, please add a comment below).

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3 Comments

Filed under Presentations, ProductCamp, Resources (additional), Social Media, Solution Marketing

3 responses to “Social Media and You – Presentation at ProductCamp Boston

  1. Ori

    Very nice article guys, I really enjoyed reading it.

  2. Pingback: ProductCamp Boston – Social Media & YOU « THE Solution Marketing Blog

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