Monthly Archives: November 2009
Solution Frameworks Shorten the Last Mile
Platforms or Applications? Solution Frameworks Combine the Best of Both – By Steve Robins A few weeks back I attended a discussion by Alan Treffler, CEO of Pegasystems at the Vilnu Shul in Boston. Treffler described Pega’s decision to focus … Continue reading
Filed under Solution Frameworks, Solution Marketing, Solutions
Solution Marketing Best Practices – Presentation at ProductCamp Boston
Learn from Leaders Including Intuit, PowerAdvocate, HubSpot, Oracle, SAP, Microsoft, Amazon, Salesforce.com, Among Others
Social Media and You – Presentation at ProductCamp Boston
The Impact of Social Media on Product Management and Product Marketing Abstract, downloadable presentation PDF, session discussion notes, and many additional resources. As a follow-up to the presentation at ProductCamp, following are a session abstract, presentation slides, and numerous additional … Continue reading
Join Me At ProductCamp Boston
Solution Marketing at ProductCamp Boston! I’m psyched to be attending the second ProductCamp Boston tomorrow. If you’re already planning to attend, I hope you’ll attend the two sessions I’m planning to present/facilitate. And please make sure to vote for these … Continue reading
