Monthly Archives: October 2009
Think Like Your Customer
The Key To Solution Marketing: Understand the Customer By: Steve Robins I came across a great blog post, How to Use the Secret Desires of Your Customers on Michael Martine’s Remarkablogger. While the post is about blogging, it also applies to … Continue reading
Filed under Information, Messaging, Solution Marketing, Solutions
IBM and Content Analytics
Solution Technology Trends By: Steve Robins From time to time, I comment on interesting technology trends. As a solution marketer, these are useful trends to watch. One such trend is content analytics.
Filed under Solution Marketing, Solutions
Twitter and Customer Innovation
Solutions solve customer problems. And so it stands to reason that those customers or software users probably know a thing or two about their problems. They might even have a few novel ideas about how to solve their problems. And … Continue reading
Filed under Social Media, Solution Marketing, Solutions
Solution Demo Resources
By: Steve Robins The Solution Demo Series, Part IV This is the fourth part of the Solution Demo Series. Check back for additional posts (see end of post for complete list). Also, be sure to check out the last post, Elements … Continue reading
Filed under Demos, Solution Marketing, Solutions
