Monthly Archives: May 2009

May 26, 2009

Who Really “Owns” Your Message?

Social Media Strategies for Solution Marketing, Part I By: Steve Robins Over the years, I’ve coached employees to control the marketing message, ensuring consistent repetition across marketing activities, communication channels and sales training. Repetition increases message effectiveness so “control” has always … Continue reading →

6 Comments

Filed under Messaging, Social Media, Solution Marketing

Tagged as Access, blog, Blogging, blogs, Information, Message, Messaging, Social Media, Solution Marketing, Value proposition, Web 2.0

May 14, 2009

SaaS and Open Source: Solutions?

By: Steve Robins If it’s SaaS, is it a solution? Can a vendor offer an open source solution? Of course they can. A solution is the complete answer to a customer’s problem. If that answer happens to contain open source (OSS) or Software-As-A-Service (SaaS) then … Continue reading →

3 Comments

Filed under Solution Marketing, Solutions

Tagged as open source, SaaS, Solution, Solution Marketing

May 6, 2009

New Twibe – SolutionMarketing

OK, I can barely say it seriously BUT I did just start a new Solution Marketing “Twibe“, a common interest group on Twitter. It’s similar to Solution Marketing Pros on LinkedIn. As I mentioned in my last post, you have … Continue reading →

Go Where The Prospects Are

By: Steve Robins Rather than pushing product, solution marketing is all about solving customer problems. And to do that, you need to share INFORMATION and engage in a two-way dialog with those customers to demonstrate how you can solve their problems. … Continue reading →

4 Comments

Filed under Access, Access, Information, Solution Marketing

Tagged as Access, Information, Prospects, Scott Kirsner, SIVA, Solution Marketing